Why Trademark?
Once you register a trademark with the U.S. Patent and Trademark Office (USPTO), it puts the public on notice that you are the presumptive owner of the trademark
Once trademarked, you have exclusive rights to use of the trademark, to prevent copycats from profiting from your brand and brand name
Trademark registration gives additional advantages including bringing a federal suit in court if your mark is stolen/copied
You can use the coveted ® symbol next to your trademark